In collaboration with Joan Bacardí Roselló — Copywriter
Behind La Juntaletras there is Anabel Herrera, director, screenwriter, and tv screenwriter, with a profile also focused on the development of projects and written press collaborations. To relaunch its identity, we've played with the concept that emanates from the naming itself, La Juntaletras, that literally means the person who join letters. So we've created new words from two existing ones, in order to transmit wit, avidity, and sense of humor. The result is a flexible system of great wealth that allows us to play in the different communication media of the brand, whether they are paper or digital.